Uni brief. Three stage process (identity/product/marketing) to design around the word ‘fidelity’, looking at the close relationship between human life and the vital organs we need to stay alive.
The project took quite an organic approach and ended up as a way of branding motor oil, one of the vital ingredients in keeping your car running, through a blood transfusion bag.
Done in collaboration with Andy Knappett, go and buy his FamousLyre T-shirts here.
